Reflect Final Branding/Name Plate


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Final Brand Analysis

I really feel that the brand has a strong potential aesthetic design. The Sans-Serif text looks traditional yet ever so modern, the dotted line that separates the name from the slogan strikingly matches the logo juxtaposition.

The reason behind the all-caps based logo and slogan is not just down to the dominance and powerful approach, it's also down to legibility when printing and blowing the logo up/shrinking. With it being caps, the text is much more easily identifiable.

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