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Slogan's are definitely something 'Reflect' would need, nearly all newspapers tend to have slogans these days. It just seems to add a seemingly more personal level of interaction between the brand and the consumer.
The brand can be a brand, it is what it is- however in order to give a personality to a brand, a slogan can do just that, effectively and brilliantly.
Playing on the REFLECT idea.. Mirror/Light/Shadow are just some of the words that instantly crop up to me when thinking of a reflection.. Of course Mirror being the most instant thought.
As Reflect will be a newspaper promoting news and culture not only from the UK, but the rest of the world.. It only seems correct to have the slogan;
Mirroring Britain And The Rest Of The World
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