-------------------------
Testing various typeface ideas with an Abstract/Serif/Sans Serif base.
I personally feel that the brand that i'm trying to portray, a modern contemporary newspaper.. Would be much better suited with a traditional and elegant Serif typeface, combined with with a unique gridding system- it's important to keep elements from both the Tabloid & Broadsheet background.. Only improve upon them.
R E F L E C T
- All capitals - provides dominant powerful approach
- Letter Spacing - Very wide spacing, negative space will help improve the powerful statement of the newspaper
- Thin Weighted Text - Keep that classy minimal feel, the brand is trying to be dominant, but discreet.
No comments:
Post a Comment