- The logo that would resemble the 'Reflect' newspaper brand.
- World references
- Elegant and simple design, power of inspiration- stick in the consumers minds
- Unique - no similarities between any of the UK newspaper offerings
The Times Logo
- Proven to work, brand is strong and well known
- Emblem mirroring the lions of England, patriotic persuasive system
- Quite a lot going on, too difficult to draw if someone asked.. If it's usually too intricate to draw, the consumer will not always remember what the image of the logo looks like, not necessarily good advertising!
The Sun Logo
- Not really a fan- design is what i'd call TOO simple.
- Lacking in creativity - italic based sans serif text with a blank red background box
- Knocking aside.. It does seem to sell well as a brand, easily identifiable, easy remembered
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