Recap

Brand

• Reflect - Mirrors a contemporary approach to a Newspaper design solution, a more 'fantasy' based word, much more interesting than the standard Times/Sun/Star/Telegraph approach.
• Logo to resemble a fresh modern look with a traditional inspired theme.
• Slogan echoes the brand identity, playing on words- representing Britain and the World.

Design Features

• Traditional columns/grids for newspaper/book enthusiasts
• Infographics, easier to help people understand complex information
• Music/Arts/Fashion sections that engage different audiences and can engage the younger generation respectively.

Aesthetics

• Letter spacing- introducing a modern approach to a serif based typeface design
• Minimalism/negative space- much more legible and interesting, less is more
• Each page uniquely grid designed, makes each page feel 'quality' and have a personality to engage readers
• Just as many pictures as paragraphs- newspapers can be visual and not just text informative, graphs, images, infographics.
• Colour coded pages so people can easily navigate/flick through pages and see what each section corresponds too.